About Us

We launched one of the most successful fashion Kickstarters of all time in order to bring our vision of premium, American made, athletic denim to you.

Featured in national & international news we're now continuing to take pre-orders of our industry-changing denim as we ramp up to full scale production.

Thank you for your continued support! 




Barbell Denim uses superior denim designed to move in complete sync with your body. With our jeans it almost feels like you’re wearing nothing. 

Designed for athletes, these jeans are made to fit comfortably over muscular legs by accommodating your quads and butt without forcing you to buy larger sizes for the small waist you work so hard for.

However, Barbell Denim will accommodate any body type. Even if your legs aren't particularly muscular, Barbell Denim will still look amazing on you and feel even more amazing as you move in them. Our hybrid denim stretches both ways so that it can compliment smaller legs, while still easily stretching to accommodate larger legs as well. 




We wear jeans because they're stylish, comfortable, and can match any outfit you throw at them. But what happens when you want to be active; lift some weights, play some ball, climb a tree, or even just help move some boxes? 

The Barbell Apparel team spends a minimum of 20 hours a week in the gym, and when we get off work, we’re snowboarding, mountain biking, motorcycling, and doing just about any adrenaline fueled movement you can think of. 

We were tired of struggling with jeans that didn’t fit, weren’t comfortable, and completely restricted our ability to move. So we decided to fix it.




Here at Barbell Apparel we strive to make premium classy clothing for active and athletic people when they aren't in the gym. Premium functional denim is just the beginning, with all of your support we will be looking into making functional, shorts and chinos.